Our Culture


To be a recognized leader in human upliftment Solutions and Services.


Improve the quality of life for those we serve through superior service, learning, research and specialist skills.

Our Core Values

Customer is king - We feel a sense of urgency on any matters related to our customers. We own problems and we are always responsive. We are customer-driven.

What we say we do - We make commitments with care, and then live up to them. In all things, we do what we say we are going to do.

Teamwork - Clarity in understanding our mission, our goals, and what we expect from each other is critical to our success.

Professionalism - In all our dealings we will strive to be professional, friendly and courteous, as well as fair and compassionate.

Differentiation - We must be willing to lead, to create and to innovate, rather than being satisfied to follow and to imitate.

Our BEE Policy

Our policy’s strength is based on the total commitment of Soft Touch Trading (Pty) Ltd to the spirit of Broad-based Black Economic Empowerment.

Our implementation guidelines are focused on three areas namely:

Skills Development

Employment Equity

Social Responsibility


Contact Information

Postal:                         PO Box 35506,           Menlo Park 0102,        Pretoria,           South Africa

Offices:                       Unit 313 The Block,   7 Aurora  Drive,          Umhlanga Ridge,        Durban,

Telephone:                   27 (0) 31 566 2641      Fax:     27 (0) 86 610 5574      e-Mail:             [email protected]