Soft Touch Trading (Pty) Ltd

Innovating Excellence in Tourism Quality and Business Integrity



 “Success is the sum of small efforts, repeated day in and day out” – Robert Collier

“The good thing about telling the truth is that you never have to remember what you said” - Homeless Person

Soft Touch Trading (Pty) Ltd a proud South African Company, female owned and managed. Our primary focus is on Quality in Tourism and Business Integrity Solutions. Soft Touch has set the standard for understanding the difference between Service Excellence and Excellent Service and it shows in our dealings with our clients since 2001. Soft Touch continues to lead through innovation, reliability, consistency, quality and our firm commitment to  Our Company Culture

We Touch All


 Quality in tourism is "[Ö] the result of a process which implies the satisfaction of all the legitimate product and service needs, requirements and expectations of the consumer, at an acceptable price, in conformity with mutually accepted contractual conditions and the underlying quality determinants such as safety and security, hygiene, accessibility, transparency, authenticity and harmony of the tourism activity concerned with its human and natural environment."  UNWTO Quality Support Committee at its sixth meeting (Varadero, Cuba, 9-10 May 2003).

Quality in Tourism

Business Integrity

Integrity must start at the helm, and then it can percolate down through the deepest layers and become the heart and soul of the companyís culture. If the entrepreneur who runs the company does not have integrity, a startup usually falters. Only people who donít have integrity think itís hard to detect. Lack of integrity is one of the easiest qualities to detect in people and companies you meet. It only takes a few actions or choices to set, but it will take many actions to reset if you go wrong. In business, itís one of the most sought after qualities by customers and vendors. Forbes - Entrepreneurs

Professional Affiliations

ETDP Seta, CATHS Seta, Tourism Grading Council of South Africa, Tourism Enterprise Partnership, Skills Trac, Disney Institute, Tourism Service Excellence Initiative, SA Host, Sports Tourism


Contact Information

Postal:                         PO Box 35506,           Menlo Park 0102,        Pretoria,           South Africa

Offices:                       Unit 313 The Block,   7 Aurora  Drive,          Umhlanga Ridge,        Durban,

Telephone:                   27 (0) 31 566 2641      Fax:     27 (0) 86 610 5574      e-Mail:            [email protected]